OUR PATH

Forward

PHASE 1: REBUILD.

Strengthening the Foundation for Real Growth

  • Refresh brand identity & visuals

  • Lock in the product strategy (PRODUCTS, APPAREL, collectibles)

  • Rebuild the website & storefront

  • Re-align characters, story, and new direction

  • Set the stage for a fully physical + digital brand

Phase 2: Real World Products & Partnerships

  • Launch real products

  • Build partnerships to strengthen our ecosystem

  • Expand retail + distribution opportunities

  • Create real-world visibility for the Funky Otters brand

  • Make real impact through products people can use every day

Phase 3: Story, Characters & Worldbuilding

  • Bring the Funky Otters universe to life

  • Create character backstories and personalities

  • Start comics, short stories, and fun social content

  • Introduce new themes & Locations

  • Build the emotional connection behind the brand

  • Expand the Funky Otters world across digital + real life

Phase 4: Collectibles & Premium Drops

  • Create physical collectibles (vinyl toys, plushies)

  • Launch limited-edition seasonal drops

  • Introduce premium apparel + “FO Luxury Line”

  • Build collaborations with artists, athletes, and creators

  • Release numbered collector items + special boxes

  • Turn Funky Otters into a must-have collectible brand

Phase 5: Digital + Physical Experience

  • Connect physical products with digital perks

  • Unlock special rewards for NFT holders

  • Add QR codes to products for bonus content

  • Create member-only access to early drops

  • Blend comics, merch, and collectibles into one ecosystem

  • Make Funky Otters a brand you can enjoy online + in real life